MVP advertisment

I just got an advertisement about Mediacom Value Plan from my mail box and I think it is a kind of rhetoric. The Mediacom Company is the rhetor delivers the introduction of its value plan to residents in Iowa for persuading people to use the plan.

In the advertisement, the company uses pathos by giving a picture of a phone with “Mom” on the screen and there are “ultimate calling” besides the picture. I consider it is pathos, because Mediacom want to persuade people in Iowa City and Coralville to buy its plan and they know many people in these 2 areas are students who come from other places and they may have some homesick emotion.

In addition, the company also uses many specific information and comparison to persuade people, such as 5000 free movies, over 160 channels, 10 times faster internet, free DVR, free installation and lower price. The company also said, “We are the very best” and “saving you hundreds of dollars”. Depends these information, people logically want to have this better service, but cheaper price.

For my opinion, this Mediacom Value Plan advertisement has a proper measure since it mainly uses its better quality to logically persuade people to buy the plan and those are what people really focus on when they are choosing a technology service. Moreover, it is also a good time to persuade people to buy the plan, because many students are moving and new students are coming in the summer. By the reasons above, I think this Mediacom Value Plan advertisement is very effective.